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Overview

Creative Formats are technical specifications that dictate how creative assets must be structured for delivery. These specifications are defined by:
  1. Publishers - Yahoo, Reddit, Meta, Google, Amazon, etc.
  2. Industry Standards Bodies - IAB Tech Lab and other organizations
Think of creative formats as the “contract” between your creative content and where it will be displayed.
Important: Scope3 uses AdCP (Ad Context Protocol) for all creative format definitions. AdCP provides standardized format specifications that work across publishers and platforms.

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AdCP Creative Formats

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How We Use AdCP

Scope3 leverages the Ad Context Protocol (AdCP) for all creative format management:

📖 AdCP Format Documentation

Complete guide to AdCP creative format specifications

📋 AdCP Format Schemas

JSON schemas defining all supported creative formats
Why AdCP? AdCP provides a unified standard for creative formats across all major publishers and platforms, eliminating the need to manage platform-specific variations manually.

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How Creative Formats Work in Scope3

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Creating Creatives for Specific Formats

When creating a creative, you specify which AdCP format it should target: 
// Create a creative for a specific format
const creative = await createCreative({
  brandAgentId: "ba_123",
  name: "Product Video - CTV",
  formatId: "adcp_ctv_standard_30s",  // Target specific AdCP format
  url: "https://cdn.brand.com/video-30s.mp4",
  headline: "Discover Our Product",
  cta: "Learn More"
});

console.log(creative.format);
// Output: "adcp_ctv_standard_30s"

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Format Validation

Scope3 validates that your creative assets meet the requirements of the specified format:
  1. Format Selection: You choose the target AdCP format
  2. Asset Validation: We verify your assets meet format specifications
  3. Compliance Check: Ensure all required elements are present
  4. Delivery Ready: Creative is certified for the specified format

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Key Benefits

  • Format Precision: Create exactly what publishers need
  • Validation: Know immediately if assets meet requirements
  • Standards-Based: AdCP ensures industry-wide compatibility
  • Clear Intent: Explicit format targeting prevents delivery issues

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Learn More About Creative Formats

For detailed information about specific creative formats, publisher requirements, and technical specifications:

📚 AdCP Documentation

Complete creative format reference

🔧 Format Schemas

Technical schema definitions

📐 IAB Standards

Industry standard specifications

🚀 AdCP Overview

Learn about Ad Context Protocol

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Using Creative Formats in the API

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List Available Formats

// Discover which creative formats are available
const formats = await listCreativeFormats();

// Returns AdCP-compliant format definitions
console.log(formats);
// Output: Array of format objects per AdCP schema

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Create Creatives for Different Formats

// Create a video creative for CTV
const ctvCreative = await createCreative({
  brandAgentId: "ba_123",
  name: "Product Video - CTV",
  formatId: "adcp_ctv_standard_30s",
  url: "https://cdn.brand.com/video-ctv-30s.mp4"
});

// Create a display creative for web
const displayCreative = await createCreative({
  brandAgentId: "ba_123", 
  name: "Product Banner - Display",
  formatId: "adcp_display_300x250",
  url: "https://cdn.brand.com/banner-300x250.jpg"
});

// Each creative is specifically built for its target format

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Common Questions

The system will suggest the closest matching formats and what changes would make your creative compatible. Often this involves adjusting dimensions, duration, or file format.
AdCP continuously updates format definitions as publishers update their requirements. Your existing creatives remain valid - we handle backward compatibility automatically.
No - that’s the beauty of AdCP. One creative can automatically work across multiple publishers if it meets the format specifications.

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API Endpoints

List Creative Formats

GET /creative-formats - Get available AdCP format definitions

Create Creative

POST /creatives - Upload creative with automatic format matching

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Best Practices

  1. Follow AdCP Standards: Design creatives that comply with AdCP format specifications
  2. High Quality First: Start with highest quality assets - we handle optimization
  3. Check Compatibility Early: Use the API to verify format compatibility before campaigns
  4. Stay Informed: Monitor AdCP updates for new format capabilities
Pro Tip: AdCP handles the complexity of format variations across publishers. Focus on creating great creative content - we’ll ensure it works everywhere.

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Next Steps

🎨 Creative Guide

Learn about creative management

📊 Reporting

Track creative format performance

🚀 Quick Start

Launch your first campaign