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Overview

Sales agents provide access to advertising inventory through the ADCP protocol. They represent various types of sellers: publishers, ad networks, sales houses, and other inventory sources.

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How It Works

By default, you have access to inventory through Scope3’s relationships with sales agents. You can optionally register your own accounts with sales agents for:
  • Direct billing - Pay the sales agent directly (Scope3 charges less for direct connections)
  • Your negotiated terms - Use your existing relationships and rates
  • Additional inventory - Access sales agents that Scope3 doesn’t have relationships with

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Account Precedence

When you discover products, the system automatically:
  1. Your accounts - Uses your registered sales agent accounts
  2. Scope3 accounts - Falls back to Scope3’s relationships
  3. Unavailable - Skips agents with no available accounts

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Managing Your Sales Agents

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List Available Agents

Agent: Call tool sales_agents_list with body: 
{}
Shows all sales agents with account status:
  • ✅ Your account - You have a direct relationship
  • 🏢 Scope3 account - Available through Scope3’s relationship
  • ❌ Unavailable - No accounts registered

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Register Your Account

If you have a direct relationship with a sales agent: Agent: Call tool sales_agents_register with body: 
{
  "name": "Scribd Sales",
  "endpoint_url": "https://ads.scribd.com/adcp",
  "account_identifier": "your-account-id",
  "auth_config": {
    "api_key": "your_scribd_api_key"
  }
}

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Update Your Account

Agent: Call tool sales_agents_update with body: 
{
  "sales_agent_id": "agent_123",
  "account_identifier": "new-account-id"
}

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Unregister Account

Agent: Call tool sales_agents_unregister with body: 
{
  "sales_agent_id": "agent_123",
  "confirm": true
}

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Using Sales Agents in Campaigns

Sales agents are automatically used for product discovery: Agent: Call tool tactic_discover_products with body: 
{
  "campaignBrief": "Premium coffee brand inventory"
}
What happens behind the scenes:
  1. Scope3 identifies available sales agents (your accounts + Scope3 accounts)
  2. Scope3 sends ADCP get-products calls to each sales agent via MCP/A-to-A protocol
  3. Each sales agent responds with their available inventory through the ADCP protocol
  4. Scope3 combines and ranks the results
ADCP uses MCP (Model Context Protocol) or A-to-A (Agent-to-Agent) communication, not REST APIs. For technical details, see the official ADCP documentation.
To use specific sales agents only: Agent: Call tool tactic_discover_products with body: 
{
  "campaignBrief": "Coffee brands",
  "salesAgents": ["scribd_sales", "pubmatic_direct"]
}

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Important Notes

When you use your own sales agent account, you are responsible for payments directly with that sales agent. Scope3 is not involved in the financial relationship.
If you register a sales agent that Scope3 doesn’t have a relationship with, Scope3 cannot provide technical support or guarantees for that integration.

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Adding New Sales Agents

If you work with a sales agent not in our system, you can add them: Agent: Call tool sales_agents_register with body: 
{
  "name": "New Sales House",
  "endpoint_url": "https://newsaleshouse.com/adcp",
  "description": "Premium lifestyle inventory",
  "auth_config": {
    "api_key": "your_api_key_for_new_sales_house"
  }
}
This creates the sales agent in the global registry and registers your account with them.

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Next Steps

  • Use tactic_discover_products to find inventory across your available sales agents
  • Set up campaigns using discovered products
  • Monitor performance through reporting