Brand Standards define brand safety rules and content filtering policies that automatically apply across all campaigns within a brand agent. These standards use AI to classify content and enforce safety guidelines based on natural language prompts.

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Overview

Brand Standards provide:
  • AI-powered content filtering based on your brand safety requirements
  • Automatic application to all campaigns within a brand agent
  • Multi-market targeting with country, channel, and language specificity
  • Natural language configuration through conversational prompts

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Core Properties

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id
string
required
Unique identifier for the brand standards
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name
string
required
Human-readable name for the standards (e.g., “Family-Safe Standards”, “Premium Brand Guidelines”)
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brands
string[]
required
Array of brand names these standards apply to. Empty array means all brands within the brand agent
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channels
string[]
required
Array of channel codes these standards target (e.g., [“web”, “social”, “mobile”]). Empty array means all channels
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countries
string[]
required
Array of ISO country codes these standards target (e.g., [“US”, “CA”, “GB”]). Empty array means all countries
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languages
string[]
required
Array of language codes these standards target (e.g., [“en”, “es”, “fr”]). Required for storage - cannot be empty
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prompt
string
required
Natural language prompt defining your brand safety rules and guidelines
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createdAt
datetime
required
ISO 8601 timestamp when the standards were created
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updatedAt
datetime
required
ISO 8601 timestamp when the standards were last modified

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Common Use Cases

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Family-Safe Content Filtering

Ensure all content is appropriate for family audiences by rejecting anything containing violence, adult themes, or profanity while approving educational and lifestyle content. 
"Ensure all content is appropriate for family audiences. Reject anything containing violence, adult themes, profanity, or inappropriate imagery. Approve educational, entertainment, and lifestyle content that aligns with family values."

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Premium Brand Safety

Maintain premium brand positioning by only accepting high-quality, professionally produced content while avoiding anything that could diminish brand prestige. 
"Maintain premium brand positioning by only accepting high-quality, professionally produced content. Avoid user-generated content, controversial topics, or anything that could diminish brand prestige. Focus on luxury, quality, and exclusivity messaging."

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Regional Compliance

Ensure content complies with local regulations like GDPR while prioritizing transparency and user privacy. 
"Ensure all content complies with GDPR and EU privacy regulations. Reject any content that doesn't clearly indicate data collection practices or lacks proper consent mechanisms. Prioritize transparency and user privacy."

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How Standards Work

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Automatic Application

  • All campaigns within a brand agent inherit these standards
  • New campaigns automatically use current safety rules
  • Standards apply to creative approval and content classification

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Content Classification

  • Incoming content is evaluated against your safety rules
  • AI uses your natural language prompts to make approval decisions
  • Classifications help ensure brand-safe media placements

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Targeting Flexibility

  • Standards can target specific markets, channels, or languages
  • Multiple standards can operate simultaneously with different targeting
  • Market-appropriate safety rules for different regions

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Configuration Examples

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Multi-Channel Standards

{
  "name": "Social Media Safety",
  "prompt": "Review social media content for brand appropriateness. Avoid controversial political content, ensure family-friendly messaging, and maintain professional tone.",
  "channels": ["social", "mobile"],
  "countries": ["US", "CA", "GB"],
  "languages": ["en"]
}

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Region-Specific Standards

{
  "name": "EU Compliance Standards",
  "prompt": "Ensure compliance with EU regulations including GDPR, transparency requirements, and local advertising standards.",
  "countries": ["DE", "FR", "NL", "IT", "ES"],
  "languages": ["de", "fr", "nl", "it", "es"]
}

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Best Practices

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Writing Effective Prompts

  • Be specific: Clear, detailed safety requirements work better than vague guidelines
  • Use examples: Include specific scenarios to guide AI decision-making
  • Consider edge cases: Address boundary situations in your prompts
  • Test and refine: Create, test, and adjust prompts based on results

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Targeting Strategy

  • Start broad: Begin with general standards, then add market-specific ones
  • Layer specificity: Use multiple standards for different requirements (e.g., family safety, compliance)
  • Monitor performance: Review classification accuracy and adjust prompts as needed

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Management

  • Meaningful names: Use descriptive names that indicate the purpose
  • Regular updates: Keep standards current with changing brand requirements
  • Market relevance: Ensure standards are appropriate for targeted regions

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Integration with Campaigns

Brand Standards automatically integrate with your campaign workflows:

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Campaign Creation

  • New campaigns inherit all applicable brand standards
  • Safety rules are automatically applied during campaign setup
  • Content classification begins immediately

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Content Review

  • All creative content is evaluated against your safety standards
  • AI makes approval/rejection decisions based on your prompts
  • Consistent brand safety across all campaign content

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Ongoing Management

  • Standards can be updated without affecting existing campaigns
  • Changes apply to new content and classifications
  • Previous versions are preserved for reference if needed