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Overview

Signals agents provide audience segments and targeting recommendations during campaign setup. When you create a campaign, we query registered signals agents to get relevant segments for your targeting criteria.

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How It Works

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The Process

  1. Campaign Setup: You create a campaign with targeting criteria
  2. Agent Query: We call your registered signals agent with campaign context
  3. Segment Response: Agent returns relevant segments from your data
  4. Campaign Optimization: Segments are added to campaign targeting

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Connecting Signals Agents

Scope3 works with various data platforms that provide signals agents: For LiveRamp customers, we provide an open source signals agent to make data available to the platform. Please contact us for more information!

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Managing Signals Agents

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Register Agent

MCP Tool: signals-agent/register Register a new signals agent for your seat: 
{
  "tool": "signals-agent/register",
  "parameters": {
    "name": "My Data Agent",
    "endpointUrl": "https://my-agent.example.com/adcp",
    "description": "Custom audience targeting using proprietary data"
  }
}
Required Parameters:
  • name - Human-readable agent name
  • endpointUrl - ADCP-compliant endpoint URL
  • description - Agent description and capabilities

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List Agents

MCP Tool: signals-agent/list View all registered signals agents: 
{
  "tool": "signals-agent/list",
  "parameters": {}
}
Returns agent details including status, registration date, and activity metrics.

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Get Agent Details

MCP Tool: signals-agent/get Get detailed information about a specific agent: 
{
  "tool": "signals-agent/get", 
  "parameters": {
    "agentId": "agent_456"
  }
}
Returns complete agent configuration including:
  • Agent ID, name, and description
  • Endpoint URL and status
  • Registration date and last activity
  • Performance metrics and query counts
  • Access permissions and authentication details

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Update Agent

MCP Tool: signals-agent/update Modify agent configuration: 
{
  "tool": "signals-agent/update",
  "parameters": {
    "agentId": "agent_456",
    "name": "Updated Agent Name",
    "description": "Updated description"
  }
}

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Unregister Agent

MCP Tool: signals-agent/unregister Remove an agent and revoke its access: 
{
  "tool": "signals-agent/unregister",
  "parameters": {
    "agentId": "agent_456"
  }
}
Unregistering an agent will revoke its API access and stop it from being queried during campaign creation.

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Building Signals Agents

For technical details on building signals agents, see the ADCP documentation. Once your agent is built and registered, you’ll need to: