Creative

{
  "creative": {
    "url": "https://cdn.yourbrand.com/video.mp4",
    "headline": "Your Product",
    "cta": "Learn More"
  }
}

// Option 1: Assign during campaign creation
const campaign = await createCampaign({
  brandAgentId: "ba_nike_123",
  name: "Summer Sale Campaign",
  creativeIds: ["cr_video_456", "cr_display_789"], // Assign creatives
  budget: { total: 50000, currency: "USD" }
});

// Option 2: Update existing campaign
const updated = await updateCampaign({
  campaignId: "camp_abc123",
  creativeIds: ["cr_video_456", "cr_native_012"] // Replace creatives
});

// 1. Create video creative for CTV
const videoCreative = await createCreative({
  brandAgentId: "ba_brand_123",
  name: "Hero Video - 30s",
  type: "video",
  url: "https://cdn.brand.com/hero-30s.mp4"
});

// 2. Create display creative for retargeting
const displayCreative = await createCreative({
  brandAgentId: "ba_brand_123",
  name: "Product Banner Set",
  type: "image",
  url: "https://cdn.brand.com/banner-300x250.jpg"
});

// 3. Create native creative for content sites
const nativeCreative = await createCreative({
  brandAgentId: "ba_brand_123",
  name: "Sponsored Story",
  type: "native",
  headline: "Discover Our Latest Innovation",
  body: "Learn how our products can transform...",
  url: "https://cdn.brand.com/native-hero.jpg"
});

// 4. Launch campaign with all creatives
const campaign = await createCampaign({
  brandAgentId: "ba_brand_123",
  name: "Q4 Integrated Campaign",
  creativeIds: [
    videoCreative.id,
    displayCreative.id,
    nativeCreative.id
  ],
  budget: { total: 100000, currency: "USD" }
});

// Get campaign summary with creative breakdown
const summary = await getCampaignSummary({
  campaignId: "camp_abc123",
  includeCreativePerformance: true
});

// Analyze which creatives drive performance
summary.creativePerformance.forEach(creative => {
  console.log(`${creative.name}:
    - Impressions: ${creative.impressions}
    - CTR: ${creative.ctr}%
    - Conversions: ${creative.conversions}
    - Efficiency Score: ${creative.efficiencyScore}/100
  `);
});

// Optimize based on performance
const topPerformers = summary.creativePerformance
  .filter(c => c.efficiencyScore > 80)
  .map(c => c.id);

await updateCampaign({
  campaignId: "camp_abc123",
  creativeIds: topPerformers // Focus on winners
});