Skill File URL
- Production
- Staging
Buyer Skill File
Machine-readable API spec for buyer operations
Storefront Skill File
Machine-readable API spec for storefront operations
What is a Skill File?
A skill file is a single markdown document that gives AI agents everything they need to use an API. Instead of forcing agents to parse complex OpenAPI specs or navigate multiple documentation pages, a skill file provides a concise, LLM-optimized format. Why skill files work better for agents:- Single context load - One file contains the complete API surface, fitting within an agent’s context window
- Natural language first - Written in prose that LLMs understand natively, not just structured schemas
- Actionable examples - Real request/response pairs agents can adapt, not abstract specifications
- Prioritized information - Common operations and gotchas highlighted, not buried in exhaustive docs
- API base URL and authentication
- Available endpoints with example requests
- MCP tools for agent integration
- Response formats and error handling
- Rate limits and best practices
Buyer Skill File Capabilities
Advertiser & Account Management
- Create and manage advertisers with brand domain linking
- Multi-account support with account switching
- Sandbox mode for testing without real spend
- Configure optimization apply mode (auto vs manual)
Campaign Management
- Create, update, launch, and pause campaigns
- Support for discovery, performance, and audience campaign types
- Flight date and budget configuration
- Channel and country targeting constraints
- Audience targeting and suppression via
audienceConfig - Catalog attachment for product feed campaigns
Product Discovery
- Browse available inventory with AI-powered relevance matching
- Filter by publisher domain, sales agent, and pricing model
- Interactive product selection with per-product budgets
- Auto-select products using AI-based scoring and budget allocation
- Attach discovery sessions to campaigns
Performance Optimization
- Set optimization goals for ROAS, CPA, and custom metrics
- Event-based and metric-based goal types
- Attribution window configuration
- AI-generated optimization suggestions with approve/reject workflow
Event Tracking & Measurement
- Configure event sources for conversion tracking
- Log conversion events (purchases, leads, sign-ups, etc.)
- View event summaries with hourly aggregation
- Sync measurement data to partner platforms
Sales Agents & Partner Accounts
- Discover available partner agents and their capabilities
- Register credentials with partner platforms
- Discover and link partner accounts to advertisers
- View billing options and account resolution methods
Audiences & Catalogs
- Sync first-party CRM audiences to Scope3
- Manage product catalogs (create, update, sync to partners)
- Support for multiple catalog types (product, hotel, vehicle, etc.)
- Syndicate audiences, events, and catalogs to ADCP agents
Reporting & Analytics
- Campaign and media buy performance metrics (impressions, spend, clicks)
- Summary and timeseries reporting views
- CSV export support
- Property list management for publisher domain include/exclude
Notifications
- Unread notifications surfaced in
helpandask_about_capabilityresponses - List, filter, and manage notifications via REST endpoints
- Mark as read or acknowledged, bulk mark-all-as-read
Creative Manifests
- Campaign-scoped creative configuration
- Template-based creative generation with asset references
Storefront Skill File Capabilities
Storefront Management
- Create, update, and delete storefronts
- Readiness checks before going live
- Enable/disable storefront with validation
Inventory Sources & Agent Registration
- Register agents as inventory sources (MCP or REST protocol)
- Configure authentication types (API key, OAuth, JWT, no auth)
- Activate, update, and delete inventory sources
Billing
- Stripe Connect provisioning and onboarding
- Account verification status and balance
- Transaction and payout history with cursor pagination
OAuth Configuration
- Set up OAuth flows for agent authentication
- Callback endpoint management
Notifications
- System notifications for resource events
- List, read, and acknowledge notification endpoints
To use a skill file, point your AI agent to the URL above. For detailed connection instructions, see Built for Agents.