Custom Algorithms

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Overview

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Custom Algorithm Capabilities

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Algorithm Types

• Custom Bidding Strategies: Implement proprietary bidding logic and optimization rules
• Attribution Models: Build specialized attribution and measurement frameworks
• Audience Algorithms: Develop custom audience targeting and expansion strategies
• Budget Optimization: Create advanced budget allocation and pacing algorithms

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Data Access

• Performance Data: Full access to campaign performance metrics and analytics
• Signal Data: Integration with all signal types (Scope3, third-party, custom)
• Inventory Data: Real-time inventory quality and availability information
• Historical Data: Access to historical campaign and performance data for model training

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Development Framework

• Algorithm SDK: Comprehensive development kit for building custom algorithms
• Testing Environment: Sandbox environment for algorithm development and validation
• Performance Benchmarking: Tools for comparing custom algorithms against Scope3 baselines
• Deployment Pipeline: Streamlined deployment and monitoring infrastructure

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Implementation Approaches

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Algorithm Development Patterns

• Reinforcement Learning: Implement custom RL algorithms using Scope3’s reward signals
• Multi-Objective Optimization: Balance multiple campaign objectives with custom weighting
• Ensemble Methods: Combine Scope3 algorithms with proprietary models
• Transfer Learning: Adapt algorithms across different campaign types and verticals

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Performance Optimization

• Real-time Processing: Low-latency algorithm execution for bid-time decisions
• Batch Optimization: Periodic algorithm execution for campaign strategy updates
• Hybrid Approaches: Combination of real-time and batch optimization for optimal performance
• Scalability Framework: Infrastructure for handling high-volume algorithm execution

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Data Integration Patterns

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Input Data Sources

• Campaign Metrics: Performance data, spend, impressions, conversions
• Signal Intelligence: Processed signal effectiveness and combination insights
• Inventory Intelligence: Quality scores, availability, and pricing data
• External Data: Integration with your proprietary data sources and systems

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Output Integration

• Bidding Decisions: Real-time bid optimization and inventory selection
• Budget Allocation: Dynamic budget distribution across tactics and campaigns
• Targeting Adjustments: Automated audience and signal optimization
• Performance Reporting: Custom metrics and KPI calculation

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Use Cases

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Advanced Attribution

• Multi-Touch Attribution: Custom attribution models beyond standard approaches
• Cross-Channel Attribution: Unified attribution across online and offline touchpoints
• Incrementality Measurement: Sophisticated lift measurement and testing frameworks
• Custom Conversion Windows: Flexible attribution windows based on business objectives

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Specialized Optimization

• Vertical-Specific Algorithms: Algorithms optimized for specific industries or use cases
• Brand Safety Algorithms: Custom brand safety and contextual targeting rules
• Fraud Detection: Proprietary fraud prevention and quality assurance algorithms
• Competitive Intelligence: Algorithms that incorporate competitive landscape data

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Next Steps