Creative

// Option 1: Assign during campaign creation
const campaign = await createCampaign({
  brandAgentId: "ba_nike_123",
  name: "Summer Sale Campaign",
  creativeIds: ["cr_video_456", "cr_display_789"], // Assign creatives
  budget: { total: 50000, currency: "USD" }
});

// Option 2: Update existing campaign
const updated = await updateCampaign({
  campaignId: "camp_abc123",
  creativeIds: ["cr_video_456", "cr_native_012"] // Replace creatives
});

// 1. Upload assets via MCP tools first
const assetUpload = await client.callTool({
  name: "assets_upload",
  arguments: {
    assets: [
      {
        assetType: "video",
        base64Data: videoBase64Data, // 30s hero video
        contentType: "video/mp4",
        filename: "hero-30s.mp4",
        metadata: { buyerAgentId: "ba_brand_123", tags: ["hero", "ctv"] }
      },
      {
        assetType: "image", 
        base64Data: bannerBase64Data, // Display banner
        contentType: "image/jpeg",
        filename: "banner-300x250.jpg",
        metadata: { buyerAgentId: "ba_brand_123", tags: ["banner", "display"] }
      },
      {
        assetType: "image",
        base64Data: nativeBase64Data, // Native hero image
        contentType: "image/jpeg", 
        filename: "native-hero.jpg",
        metadata: { buyerAgentId: "ba_brand_123", tags: ["native", "content"] }
      }
    ]
  }
});

// 2. Create creatives using uploaded asset URLs
const videoCreative = await createCreative({
  brandAgentId: "ba_brand_123",
  name: "Hero Video - 30s",
  type: "video",
  url: assetUpload.assets[0].publicUrl // Auto-generated GCS URL
});

const displayCreative = await createCreative({
  brandAgentId: "ba_brand_123", 
  name: "Product Banner Set",
  type: "image",
  url: assetUpload.assets[1].publicUrl
});

const nativeCreative = await createCreative({
  brandAgentId: "ba_brand_123",
  name: "Sponsored Story", 
  type: "native",
  headline: "Discover Our Latest Innovation",
  body: "Learn how our products can transform...",
  url: assetUpload.assets[2].publicUrl
});

// 3. Launch campaign with all creatives
const campaign = await createCampaign({
  brandAgentId: "ba_brand_123",
  name: "Q4 Integrated Campaign",
  creativeIds: [
    videoCreative.id,
    displayCreative.id, 
    nativeCreative.id
  ],
  budget: { total: 100000, currency: "USD" }
});

// Get campaign summary with creative breakdown
const summary = await getCampaignSummary({
  campaignId: "camp_abc123",
  includeCreativePerformance: true
});

// Analyze which creatives drive performance
summary.creativePerformance.forEach(creative => {
  console.log(`${creative.name}:
    - Impressions: ${creative.impressions}
    - CTR: ${creative.ctr}%
    - Conversions: ${creative.conversions}
    - Efficiency Score: ${creative.efficiencyScore}/100
  `);
});

// Optimize based on performance
const topPerformers = summary.creativePerformance
  .filter(c => c.efficiencyScore > 80)
  .map(c => c.id);

await updateCampaign({
  campaignId: "camp_abc123",
  creativeIds: topPerformers // Focus on winners
});