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Overview

To integrate your ad network with Scope3, you need to build an ADCP (Ad Context Protocol) sales agent that implements the MCP (Model Context Protocol) or A-to-A (Agent-to-Agent) communication standards.

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Technical Requirements

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ADCP Implementation

ADCP uses MCP/A-to-A protocols, not REST APIs. For complete technical specifications and implementation guides:

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Scope3-Specific Integration

Beyond standard ADCP implementation, you need to integrate:
  • Real-time Decisioning - Connect to Scope3’s real-time data provider for campaign optimization
  • Custom Authentication - Handle custom auth patterns if your ADCP agent requires non-standard authentication

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Getting Listed in Scope3

Once your ADCP sales agent is built and tested:
  1. Test the Integration
    • Test product discovery across all your creative formats
    • Validate campaign booking and reservation flows
    • Ensure real-time decisioning integration works
  2. Register with Scope3 
    sales_agents_register({
  "name": "Your Network",
  "endpoint_url": "your-adcp-endpoint-url",
  "protocol": "adcp",
  "description": "Your network description"
})
  3. Production Validation
    • Contact your Scope3 account manager for production listing
    • We’ll validate your ADCP implementation
    • Get added to the global sales agent registry

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Support Resources

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Next Steps

  1. Review the official ADCP documentation
  2. Join the ADCP Slack community for implementation support
  3. Build and test your ADCP sales agent
  4. Register for production listing with Scope3