Overview
Ad networks, SSPs, and sales houses can connect to Scope3 to provide programmatic access to their inventory through the ADCP protocol.Integration Requirements
Technical Integration
From a technical perspective, you need:- ADCP Sales Agent - Built on top of your ad server and technical infrastructure to provide inventory access
- Ad Server Capabilities - Ability to traffic campaigns, set up creatives, and provide reporting
- Real-time Scope3 Integration - Connect to Scope3’s real-time data provider (multiple integration options available)
Commercial Integration
From a business perspective, you need:- Scope3 Activation Seat - Sign up for Scope3 and get an API key
- Billing and Payments - How you handle direct customer billing
- Product Packaging - How you structure and price your inventory offerings
- Terms and Agreements - Optional for direct clearing with buyers
Your Capabilities
As an ad network, you bring unique value to the agentic ecosystem through:- Proprietary Capabilities - Proprietary audiences, custom algorithms, and measurement services
Getting Started
- Set up your sales agent
- Test with sandbox campaigns
- Get listed in the global registry
Revenue Opportunity
Integrating as a sales agent provides:- Automated Discovery - Reduce manual RFP processing
- New Customer Access - Reach Scope3’s advertiser base
- Higher Budgets - Agentic campaigns often have premium budgets
- “Programmatic”-like Demand - Enables automated, scalable demand from AI agents
Support
For technical integration help:- Contact your Scope3 account manager
- Documentation: Sales Agent Setup