👤 You: "Create a creative called 'Holiday Sale 2024' for buyer agent ba_123 with a banner image and headline text"

🤖 Claude: I'll create a creative with multiple assets for your holiday campaign.

*Uses: creative/create*
- creativeName: "Holiday Sale 2024"
- buyerAgentId: "ba_123"
- assets:
  - Banner image (1200x628)
  - Headline text: "Save 50% This Holiday"
  - CTA text: "Shop Now"
- advertiserDomains: ["yourstore.com"]

✅ Creative "Holiday Sale 2024" created successfully!
Creative ID: creative_abc123
Assets: 3 (banner image, headline, CTA)
Status: Draft

👤 You: "Assign that creative to campaign camp_456"

🤖 Claude: I'll assign the Holiday Sale creative to your campaign.

*Uses: creative/assign*

✅ Creative assigned successfully!
The Holiday Sale 2024 creative is now active in campaign camp_456

👤 You: "Show me all creatives for campaign camp_456"

🤖 Claude: Here are the creatives assigned to your campaign.

*Uses: campaign/list_creatives*

📊 Campaign camp_456 has 1 creative:
🎨 Holiday Sale 2024 (v1.0.0)
   📈 Performance: 12,450 impressions, 234 clicks (1.88% CTR)
   🎯 Primary Asset: Banner image (1200x628)

Creative (Container)
├── Primary Asset (hero image/video)
├── Companion Assets (additional images, text)
└── Metadata (domains, categories, audience)

1️⃣ Upload Individual Assets (Optional)
👤 "Upload a logo image for buyer agent ba_123"
🤖 Uses: creative/upload_asset
📎 Asset uploaded: logo_image_001

2️⃣ Create Creative with Assets
👤 "Create a display creative called 'Q1 Campaign' using the logo plus headline 'New Products'"
🤖 Uses: creative/create
🎨 Creative created with 2 assets

3️⃣ Assign to Campaign
👤 "Assign creative cr_789 to campaign camp_123"
🤖 Uses: creative/assign
✅ Assignment complete

1️⃣ Start with Campaign
👤 "Attach creatives to campaign camp_456 for buyer agent ba_123"

2️⃣ Choose Approach:

Option A - Use Existing:
👤 "Attach existing creatives cr_111 and cr_222"
🤖 Uses: campaign/attach_creative

Option B - Create New:
👤 "Create a new video creative called 'Product Demo' and attach it"
🤖 Uses: campaign/attach_creative (with newCreatives)

Option C - Natural Language:
👤 "Create banner creatives for our spring sale targeting millennials"
🤖 Uses: campaign/attach_creative (with prompt)

1️⃣ List All Creatives
👤 "List all creatives for buyer agent ba_123"
🤖 Uses: creative/list
📦 Shows all creatives with campaign assignments

2️⃣ Filter and Search
👤 "Show me all video creatives not assigned to any campaigns"
🤖 Uses: creative/list with filters
📹 Filtered results: unassigned video creatives

3️⃣ Bulk Operations
👤 "Assign creatives cr_001, cr_002, cr_003 to campaign camp_789"
🤖 Uses: campaign/attach_creative
✅ Multiple assignments completed

👤 "Update the video creative with a new version"
🤖 Updates creative content and triggers automatic re-sync

Behind the scenes:
1. Creative updated with new content
2. System identifies previously synced sales agents
3. Automatically re-syncs to those agents for re-approval
4. Notifications sent if any issues occur

✅ Creative updated and re-synced to 5 sales agents
⏳ Awaiting approval from sales agents for new version

👤 "Assign creative cr_123 to campaign camp_456"
🤖 Uses: creative/assign

🔄 Automatic sync flow:
1. Creative assigned to campaign successfully
2. System gets campaign's active tactics and sales agents
3. Syncs creative to format-compatible sales agents
4. Background approval process begins

✅ Creative assigned and syncing to 3 campaign sales agents

👤 "Update the creative with a new headline and video"
🤖 Uses: creative/update

🔄 Automatic re-sync flow:
1. Creative content updated (triggers re-sync)
2. Only metadata updates (like name) don't trigger sync
3. Re-syncs to previously approved sales agents
4. Sales agents review the updated version

✅ Creative updated. Re-syncing to 5 previously approved agents.

👤 "Create a mobile video tactic for the campaign"
🤖 Uses: create_tactic

🔄 Automatic sync flow:
1. Tactic created with sales agent
2. System finds campaign's existing creatives
3. Syncs format-compatible creatives to new sales agent
4. Tactic ready with pre-approved creatives

✅ Tactic created. 3 compatible creatives syncing to new sales agent.

👤 "Sync creative cr_123 to relevant sales agents"
🤖 Uses: creative/sync_sales_agents

🎯 Smart sync process:
- Analyzes past 30 days of brand agent activity
- Finds sales agents used by recent tactics
- Filters for format-compatible agents only
- Provides detailed approval status

✅ Creative synced to 6 relevant sales agents based on recent activity:
• Premium Video Agent: ✅ Approved
• Mobile Display Agent: ⏳ Pending approval
• CTV Premium Agent: ❌ Rejected (format incompatible)

👤 "Sync creative cr_123 to specific agents: agent_1, agent_2, agent_3"
🤖 Uses: creative/sync_sales_agents with explicit agents

Direct sync to specified agents (skips auto-detection)

✅ Creative synced to 3 specified sales agents

👤 "Sync creative cr_123 to only the sales agents used by campaign camp_456"
🤖 Uses: creative/sync_sales_agents with campaignId

Syncs only to sales agents actively used by the campaign's tactics

✅ Creative synced to 2 campaign-specific sales agents

👤 "Show me campaign status"
🤖 Uses: campaign/list

📊 **Campaign Summary**
✅ Summer Sale Campaign - Healthy (8/8 tactics synced, 12/15 creatives approved)
⚠️  Holiday Campaign - Warning (3/5 tactics synced, sync issues detected)
❌ Spring Launch - Critical (0/3 tactics synced, missing creative approvals)

Each campaign shows sync health and notification counts

👤 "Show me details for creative cr_123"
🤖 Uses: creative/get

🎨 **Holiday Video Creative**
🔄 **Sync Status Summary**: 6/8 agents approved, 1 pending, 1 rejected

📋 **Detailed Status**:
• Premium Video Agent: ✅ Approved (ready for campaigns)
• Mobile Video Agent: ✅ Approved (ready for campaigns)
• CTV Agent: ⏳ Pending approval (under review)
• Display Agent: ❌ Rejected (video format not supported)

💡 **Recommendation**: Creative ready for video campaigns, consider alternative for display

🔔 **Sync Failure Notification**
Type: creative.sync_failed
Message: "Creative sync failed: format not supported"
Action Required: "Update creative format or exclude this sales agent"

🔔 **Campaign Health Alert**
Type: campaign.creative_sync_unhealthy
Message: "Campaign has 3 tactics with sync failures"
Urgency: High
Action Required: "Review sync failures before campaign launch"

🔔 **Approval Success**
Type: creative.approved
Message: "Creative approved by Premium Video Agent"
Action Required: "Creative ready for campaign deployment"

Creative Format: video/mp4
✅ Video-capable sales agents: Will sync
❌ Display-only sales agents: Will be skipped

Creative Format: image/jpeg
✅ Display and video agents: Will sync
✅ All format-compatible agents receive it

This prevents incompatible sync attempts and reduces rejection rates

👤 "Use a creative agent to build a banner creative for our coffee brand"

🤖 I'll engage a creative agent to generate assets for your coffee brand.

*Behind the scenes:*
1. Creative agent generates asset manifest
2. Assets are created (images, text, layouts)
3. Manifest feeds into creative/create
4. Creative is ready for campaign assignment

✅ Creative generated via creative agent:
- Primary: Coffee cup hero image (1200x628)
- Text: "Premium Coffee, Premium Experience"
- CTA: "Order Now"
- Brand colors and fonts automatically applied

👤 "Create a dynamic video creative that personalizes based on viewer location"

🤖 I'll deploy a creative agent to build a personalized video creative.

*Behind the scenes:*
1. Creative agent writes executable creative code
2. Code handles real-time personalization logic
3. Dynamic creative deployed to AdCP publishers
4. Real-time inference for each impression

✅ Dynamic creative deployed:
- Base video template with location placeholders
- Real-time city/weather data integration
- Personalized call-to-action based on local offers

👤 "I don't like the blue color in the banner, make it more green"

🤖 I'll refine the creative using the creative agent.

*Creative agent conversation:*
🎨 Agent: Analyzing current banner design...
🎨 Agent: Shifting color palette from blue (#2196F3) to green (#4CAF50)
🎨 Agent: Maintaining brand contrast and accessibility
🎨 Agent: Generating updated banner version

✅ Creative updated:
- New version with green color scheme
- All brand guidelines maintained
- Ready for A/B testing against original

1. Natural Language Interface
   User Request → Claude → Creative Agent → Asset Generation

2. Asset Pipeline Integration
   Creative Agent Output → creative/create → Campaign Assignment

3. Performance Feedback Loop
   Campaign Performance → Creative Agent → Optimization → New Variants

4. Brand Consistency Engine
   Brand Guidelines → Creative Agent → All Generated Assets

✅ Good: Separate buyer agents by brand
- Nike buyer agent → Nike creatives
- Adidas buyer agent → Adidas creatives

❌ Avoid: Mixing brands in one buyer agent
- Single agent with mixed brand creatives

✅ Good Naming:
- Creative: "Summer Sale 2024 - Video Series"
- Asset: "Hero video - Summer sale announcement (30s)"

❌ Poor Naming:
- Creative: "Creative_001"
- Asset: "video.mp4"

✅ Smart Reuse:
1. Upload logo once → Use in multiple creatives
2. Create brand text templates → Reuse across campaigns
3. Standard CTA buttons → Consistent experience

📈 Benefits:
- Brand consistency
- Faster creative development
- Lower production costs

✅ Strategic Assignment:
- A/B test: Same campaign, multiple creative variants
- Seasonal: Rotate creatives by time period
- Audience: Different creatives for different segments

📊 Track Performance:
- Use campaign/list_creatives for performance data
- Monitor CTR, conversions by creative
- Optimize based on data

📅 Lifecycle Stages:
Draft → Review → Active → Optimized → Archived

🔄 Best Practices:
- Keep drafts until approved
- Archive old creatives (don't delete)
- Version creatives for major changes
- Tag creatives for easy searching

👤 "Set up dynamic optimization for creative cr_123"

🤖 I'll configure dynamic creative optimization.

*Configuration:*
- Template: Base creative with variable elements
- Dynamic Elements: Headlines, images, CTAs
- Optimization Goal: Click-through rate
- Personalization: Location, device, time of day

📈 Result: Creative automatically adapts for each user

👤 "Create a responsive creative package for all screen sizes"

🤖 I'll create a creative package with multiple format variants.

*Package Contents:*
- Desktop: 728x90 leaderboard
- Mobile: 320x50 banner
- Tablet: 300x250 rectangle
- CTV: 16:9 video format

✅ All formats share brand assets and messaging
🔄 Automatic format selection based on placement

👤 "Show me performance breakdown for creative cr_456"

🤖 Here's the detailed performance analysis:

📊 Creative Performance (Last 30 Days):
- Total Impressions: 847,392
- Clicks: 12,834 (1.51% CTR)
- Conversions: 432 (3.37% CVR)

📈 Performance by Asset:
- Hero image: 89% of impressions
- Headline A: 2.1% CTR
- Headline B: 1.8% CTR

💡 Optimization Suggestions:
- Test new hero image variants
- Headline A performing better - scale up
- Consider video format for mobile placements

👤 "Ensure all creatives comply with financial services regulations"

🤖 I'll check creative compliance for financial services.

*Compliance Checks:*
- Required disclaimers: ✅ Present
- Font size minimums: ✅ Met
- Required legal text: ✅ Included
- Prohibited claims: ✅ None detected

✅ All creatives compliant with regulations
📋 Compliance report generated for legal review