Create a new advertiser. Advertisers are the top-level entity for campaigns.
API key or access token
Request body for creating a new advertiser
Name of the advertiser
1 - 255"Acme Corp"
Brand domain (e.g., "nike.com") or full URL to brand manifest. Brand identity is resolved from /.well-known/brand.json or the AdCP registry.
1"nike.com"
Optional description of the advertiser
1000"Global advertising account for Acme Corporation"
When true, auto-saves an enriched brand to the AdCP registry if the brand is not yet registered. Set this after reviewing the enriched brand preview returned from a previous attempt.
Accounts to link to this advertiser at creation time. Each entry references a discovered account from a partner.
Default mode for applying Scope3 AI model optimizations to media buys for campaigns under this advertiser. When set to "AUTO", optimizations are applied automatically; when "MANUAL", they require approval. Defaults to "MANUAL".
AUTO, MANUAL When true, this advertiser operates in sandbox mode. All ADCP operations will use sandbox-flagged accounts — no real platform calls, no real spend. Cannot be changed after creation.
Default UTM (Urchin Tracking Module) parameters for this advertiser. These are appended to landing page URLs during clickthrough redirection. Campaign-level UTM config can override these per param key.
20Create advertiser