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Scope3 RTD Module

Scope3 implements the AdCP AXE (Agentic eXecution Engine) protocol to augment agentic decisions with real-time access to high-cardinality data. This guide covers technical integration with Scope3’s RTD module for various ad server combinations.

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Overview

Scope3’s AXE implementation expects an OpenRTB-compatible request and returns a list of segments for inclusion, exclusion, and macros. These segments should be passed into the ad server for targeting. This integration can happen client-side (via Prebid.js), server-side (via Prebid Server), or through a custom real-time data provider integration (typically for SSPs or ad networks). Custom integrations require development work - contact Scope3 to discuss technical requirements.

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Data Flow

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How AXE Works

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Component Roles

Campaign Setup (Offline): Buyer Agent (DSP-like):
  • Creates campaigns in Scope3
  • Defines targeting criteria
  • Sets budgets and goals
Scope3 Platform:
  • Maps campaigns to segments (axei)
  • Receives signal data via Data Attachment API
  • Syncs campaign + signal data to AXE
  • Pushes campaigns to sales agents
Signal Agents:
  • Attach contextual data to Scope3 via Data Attachment API
  • Weather, audience, inventory attributes
  • Custom publisher capabilities
Sales Agent:
  • Receives campaign from Scope3
  • Creates line item in ad server
  • Configures line item to target axei segment
  • Uploads creative with axem macro
Ad Server (GAM/etc):
  • Stores line items targeting axei segments
  • Holds creatives with axem macros
Real-time Ad Serving: Ad Server:
  • Initiates ad request to Prebid
Prebid:
  • Sends OpenRTB bid request to AXE
  • Receives segments from AXE
  • Passes key-values back to ad server
AXE (Real-time Engine):
  • Receives OpenRTB requests from Prebid
  • Uses pre-synced campaign and signal data
  • Matches campaigns to impressions
  • Returns segments (axei, axex, axem values)
Ad Server:
  • Matches line items targeting axei segment
  • Selects winning creative
  • If Scope3 creative wins: Substitutes axem macro
  • Delivers ad to user

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Segment Types

Segment KeyPurposeExample
axeiInclusion targetingAudience match for campaign
axexExclusion/safetyBrand safety blocks
axemCreative macrosPersonalization values

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Decide on AXE Key Names

Scope3 will use these default key names:
  • axei - Inclusion segments (1P audience matching)
  • axex - Exclusion segments (brand safety blocks)
  • axem - Creative macros
If you want Scope3 to return different key names, please change them at Settings->AXE once you log into your Scope3.com account.

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Prebid.js Implementation

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Install Scope3 RTD Module in Prebid

Scope3’s RTD provider module was added to Prebid in version 10.9.0. The module was also added to a fork of Prebid 9.x. If building Prebid.js from source, include the Scope3 RTD module: 
gulp build --modules=scope3RtdProvider,bidAdapter1,bidAdapter2,...
If you’re using the pre-built package from prebid.org, make sure the Scope3 module is included in your build.

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Configuration

Add the Scope3 RTD provider to your Prebid configuration using this config snippet: 
pbjs.setConfig({
    realTimeData: {
      auctionDelay: 100,
      dataProviders: [{
        name: 'scope3',
        params: {
          orgId: 'XXXXXX', // put your org ID here
          timeout: 100, // max time to wait for response
          debugMode: false // set to true for testing
        }
      }]
    }
  });

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Prebid Server Implementation

Add the Scope3 Prebid Server module to your Prebid Server setup and add the config snippet to your configuration file. (Scope3 todo: add a full example here)

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Server-to-server Implementation

See Scope3 RTD Documentation

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Testing and Validation

For testing purposes, Scope3 will send a test segment until live segments are available (should be test-dnu or something similar)

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Check that AXE Segments are flowing into Prebid

  1. Open your browser’s developer tools
  2. Navigate to a page with ads
  3. Look for Scope3 RTD activity in the console
  4. Verify segments are being passed through Prebid into the ad server