campaign_create - Scope3 Agentic API

Overview

The campaign_create tool creates new campaigns within a brand agent context with integrated AI-powered brief validation. By default, all campaign briefs are automatically validated against Ad Context Protocol standards to ensure they contain the essential information publishers need for effective inventory matching.

Campaign Creation Blocked for Low-Quality BriefsIf your campaign brief scores below the quality threshold (default 70/100), creation will fail with detailed feedback. You must either improve the brief or explicitly skip validation using skipBriefValidation: true.

Why Integrated Validation?

Publishers require specific information to match campaigns with appropriate inventory:

Geographic targeting - Essential for finding relevant inventory locations
Flight dates - Critical for inventory availability and reservation
Creative specifications - Required for matching ad formats and placements
Audience details - Needed for targeting optimization
Measurable objectives - Important for campaign scaling decisions

The integrated validation prevents campaign creation failures by ensuring this essential information is present upfront.

Parameters

Required Parameters

Parameter	Type	Description
`brandAgentId`	string	ID of the brand agent that will own this campaign
`name`	string	Name of the campaign
`prompt`	string	Natural language description of campaign objectives, targeting, and strategy
`budget`	object	Budget configuration with total amount in cents

Budget Configuration

Field	Type	Required	Description
`total`	number	Yes	Total campaign budget in cents (e.g., 5000000 = $50,000)
`currency`	string	No	Budget currency (default: “USD”)
`dailyCap`	number	No	Daily spending limit in cents
`pacing`	string	No	Pacing strategy: ‘even’, ‘accelerated’, or ‘front_loaded’

Optional Parameters

Parameter	Type	Description
`creativeIds`	string[]	Array of creative IDs to assign to this campaign
`startDate`	string	Campaign start date in ISO 8601 UTC format
`endDate`	string	Campaign end date in ISO 8601 UTC format
`skipBriefValidation`	boolean	Skip AI-powered validation (default: false)
`briefValidationThreshold`	number	Minimum quality score required (0-100, default: 70)

Brief Validation Integration

Default Behavior: Automatic Validation

By default, every campaign creation includes brief validation:

{
  "brandAgentId": "agent_nike_123",
  "name": "Nike Air Max Spring Campaign",
  "prompt": "Launch Nike Air Max campaign targeting urban millennials 25-35...",
  "budget": {
    "total": 25000000,  // $250,000
    "currency": "USD",
    "dailyCap": 1200000, // $12,000/day
    "pacing": "even"
  }
  // Validation runs automatically with threshold: 70
}

Custom Validation Thresholds

Set higher quality requirements for premium campaigns:

{
  "brandAgentId": "agent_nike_123",
  "name": "Nike Premium CTV Campaign",
  "prompt": "Premium campaign brief with detailed targeting...",
  "budget": { "total": 50000000 },
  "briefValidationThreshold": 85  // Higher standard
}

Skip Validation for Pre-Validated Briefs

Avoid duplicate processing when you’ve already validated the brief:

{
  "brandAgentId": "agent_nike_123", 
  "name": "Pre-Validated Campaign",
  "prompt": "Already validated comprehensive brief...",
  "budget": { "total": 25000000 },
  "skipBriefValidation": true  // Skip to save processing time
}

Usage Examples

Standard Campaign Creation

{
  "brandAgentId": "agent_nike_123",
  "name": "Nike Spring Athletic Campaign",
  "prompt": "Launch athletic wear campaign targeting fitness enthusiasts 25-40 in major US cities. Run March-May 2025 with 15s/30s video for CTV and 300x250 display banners. Target $2.50 CPM with 20M impressions. Focus on urban markets: NYC, LA, Chicago, Seattle metro areas.",
  "budget": {
    "total": 5000000,  // $50,000
    "currency": "USD",
    "dailyCap": 200000,  // $2,000/day
    "pacing": "even"
  },
  "startDate": "2025-03-01T00:00:00Z",
  "endDate": "2025-05-31T23:59:59Z",
  "creativeIds": ["creative_123", "creative_456"]
}

High-Quality Brief Example

{
  "brandAgentId": "agent_nike_123",
  "name": "Nike Air Max Premium Launch",
  "prompt": "Launch Nike Air Max campaign targeting urban millennials 25-35 with household income $50k+, focused on fitness/lifestyle interests in tier 1 US cities (NYC, LA, Chicago, SF metro areas). Campaign runs March 1 - April 15, 2025. Objectives: Achieve 30% brand awareness lift and 15M impressions. Success metrics: 2.5% CTR target, 40% video completion rate for CTV inventory. Creative requirements: 15s/30s video ads for CTV/YouTube plus 728x90 and 300x250 display banners with sustainability messaging. Total budget $250k with even pacing strategy.",
  "budget": {
    "total": 25000000,  // $250,000
    "currency": "USD", 
    "dailyCap": 1200000,  // $12,000/day
    "pacing": "even"
  },
  "startDate": "2025-03-01T00:00:00Z",
  "endDate": "2025-04-15T23:59:59Z",
  "briefValidationThreshold": 80
}

Response Format

Successful Creation with Validation

{
  "success": true,
  "data": {
    "campaign": {
      "id": "camp_abc123",
      "name": "Nike Spring Athletic Campaign",
      "brandAgentId": "agent_nike_123",
      "status": "active",
      "createdAt": "2024-12-01T10:30:00Z",
      "budget": {
        "total": 5000000,
        "currency": "USD",
        "dailyCap": 200000,
        "pacing": "even"
      }
    },
    "briefValidation": {
      "score": 85,
      "qualityLevel": "Comprehensive Brief",
      "meetsThreshold": true,
      "feedback": "Brief contains all critical elements for effective inventory matching."
    }
  },
  "message": "✅ Campaign Created Successfully!\n\n**Brief Validation Results:**\n• Quality Score: 85/100 ✅\n• Quality Level: Comprehensive Brief..."
}

Failed Creation Due to Low Brief Quality

{
  "success": false,
  "error": "❌ Campaign Creation Failed - Brief Quality Below Threshold\n\n**Score:** 45/100 (Required: 70/100)\n**Quality Level:** Minimal Brief\n\n**Missing Critical Elements:**\n• Geographic targeting not defined - CRITICAL for inventory matching\n• Campaign flight dates not specified - CRITICAL for inventory availability\n\n**Options:**\n• Improve the brief based on suggestions above and try again\n• Use campaign_validate_brief tool to check quality before creation\n• Set skipBriefValidation: true to bypass validation (not recommended)"
}

Best Practice Workflows

Recommended: Validate First, Create Second

Validate Brief Quality

Use campaign_validate_brief to check completeness and get improvement suggestions

Improve Brief

Address missing elements based on AI feedback

Create Campaign

Use campaign_create with skipBriefValidation: true to avoid duplicate validation

Efficiency BenefitsThis approach saves processing time and reduces carbon footprint by avoiding duplicate AI evaluations. It also lets you iteratively improve briefs before committing to campaign creation.

Alternative: Direct Creation with Retry

Attempt Campaign Creation

Use campaign_create with automatic validation

Handle Validation Failures

If brief quality is insufficient, improve based on error feedback

Retry Creation

Create again with improved brief

Brief Quality Requirements

The 6 Critical Elements

Publishers require these elements for successful inventory matching:

Quality Scoring

Missing ANY critical requirement = automatic score below 60
Missing 2+ critical requirements = score capped at 40
Missing 3+ critical requirements = score capped at 30

Campaign Creation ThresholdDefault threshold is 70/100. Campaigns with lower scores will be rejected unless validation is explicitly skipped.

Error Handling

Validation Failures

When briefs don’t meet quality standards:

Detailed Error Message - Shows score, missing elements, and suggestions
Improvement Guidance - Specific actions to address each gap
Bypass Option - Ability to skip validation if needed

Authentication Errors

Missing or invalid API key results in authentication error
Check SCOPE3_API_KEY environment variable or session context

Parameter Validation Errors

Invalid budget amounts (must be positive integers in cents)
Invalid date formats (must be ISO 8601 UTC)
Invalid brand agent or creative IDs

Integration with Other Tools

campaign_validate_brief

Standalone brief validation for iterative improvement

Brand Agent Creation

Create brand agents to own campaigns

Creative Management

Manage creative assets for campaign assignment

Campaign Reporting

Monitor campaign performance after creation

Common Use Cases

Premium Campaign Creation

// Higher validation standards for premium campaigns
{
  "name": "Premium Brand Campaign",
  "prompt": "Comprehensive brief with all elements...",
  "briefValidationThreshold": 85
}

Rapid Campaign Development

// Pre-validate brief, then create quickly
{
  "name": "Pre-Validated Campaign", 
  "prompt": "Already validated brief content...",
  "skipBriefValidation": true
}

Scheduled Campaign Launch

// Campaign with specific flight dates
{
  "name": "Q2 Product Launch",
  "prompt": "Seasonal campaign brief...",
  "startDate": "2025-04-01T00:00:00Z",
  "endDate": "2025-06-30T23:59:59Z"
}

Next Steps

Learn Brief Validation

Understand comprehensive brief quality standards

Campaign Management

Complete guide to campaign lifecycle and optimization

Brand Agent Setup

Create brand agents to organize campaign resources

Overview

Features

Object Guides

Optimization

Integrations

Reporting & Analytics

Release Notes

​Overview

​Why Integrated Validation?

​Parameters

​Required Parameters

​Budget Configuration

​Optional Parameters

​Brief Validation Integration

​Default Behavior: Automatic Validation

​Custom Validation Thresholds

​Skip Validation for Pre-Validated Briefs

​Usage Examples

​Standard Campaign Creation

​High-Quality Brief Example

​Response Format

​Successful Creation with Validation

​Failed Creation Due to Low Brief Quality

​Best Practice Workflows

​Recommended: Validate First, Create Second

​Alternative: Direct Creation with Retry

​Brief Quality Requirements

​The 6 Critical Elements

​Quality Scoring

​Error Handling

​Validation Failures

​Authentication Errors

​Parameter Validation Errors

​Integration with Other Tools

campaign_validate_brief

Brand Agent Creation

Creative Management

Campaign Reporting

​Common Use Cases

​Premium Campaign Creation

​Rapid Campaign Development

​Scheduled Campaign Launch

​Next Steps

Learn Brief Validation

Campaign Management

Brand Agent Setup

Overview

Why Integrated Validation?

Parameters

Required Parameters

Budget Configuration

Optional Parameters

Brief Validation Integration

Default Behavior: Automatic Validation

Custom Validation Thresholds

Skip Validation for Pre-Validated Briefs

Usage Examples

Standard Campaign Creation

High-Quality Brief Example

Response Format

Successful Creation with Validation

Failed Creation Due to Low Brief Quality

Best Practice Workflows

Recommended: Validate First, Create Second

Alternative: Direct Creation with Retry

Brief Quality Requirements

The 6 Critical Elements

Quality Scoring

Error Handling

Validation Failures

Authentication Errors

Parameter Validation Errors

Integration with Other Tools

Common Use Cases

Premium Campaign Creation

Rapid Campaign Development

Scheduled Campaign Launch

Next Steps