Creative Agents

Creative Agents provide AI-powered creative generation following AdCP PR #23. This integration enables conversational creative development and dynamic optimization.

What are Creative Agents?

Creative Agents are AI-powered tools that extend our creative system with intelligent automation:

Manifest Mode

Static Asset Generation

Generate asset manifests conversationally
Create optimized images, text, and layouts
Follow brand guidelines automatically
Output feeds into existing creative/create tools

Code Mode

Dynamic Creative Generation

Generate executable creative code
Real-time personalization logic
Interactive creative elements
Deploy to AdCP publisher network

Integration Architecture

Creative Agent Capabilities

Conversational Creative Generation

Initial Request
Iterative Refinement
Finalization

User: "Build a creative for our coffee brand targeting morning commuters"

Agent Response:

🤖 I'll create a morning-focused coffee ad. What format do you prefer?
Options:
- Banner ads for mobile and desktop
- Video creative for social media
- Native ad for content feeds
- Multi-format package

User: "Banner ads for mobile and desktop"

Agent Response:

🤖 Great! Generating responsive banner set with morning imagery...

📱 Mobile Banner (320x50):
• Hero: Steaming coffee cup with sunrise
• Text: "Start Your Day Right"
• CTA: "Order Now"

💻 Desktop Banner (728x90):  
• Hero: Coffee shop morning scene
• Text: "Premium Coffee for Your Morning Commute"
• CTA: "Find a Location"

Would you like me to adjust the messaging or imagery?

User: "Perfect! Deploy this to campaign camp_123"

Agent Response:

✅ Creative package generated and assigned!

🎨 Creative: "Morning Coffee Campaign"
📦 Assets: Mobile banner, Desktop banner, Brand logo
🎯 Campaign: camp_123
🚀 Status: Active and serving

Performance tracking enabled ✓
Brand guidelines compliance ✓

Advanced AI Features

Brand Guideline Adherence

Creative agents automatically follow brand guidelines:

Brand Guidelines Integration:
  Logo Usage: ✓ Proper placement and sizing
  Color Palette: ✓ Brand colors (#FF6B6B, #4ECDC4)
  Typography: ✓ Brand fonts (Montserrat, Open Sans)
  Messaging: ✓ Tone of voice consistency
  Restrictions: ✓ No competitor mentions

Example:

"Create a creative for Starbucks following our brand guidelines"

Agent ensures:

Green color scheme adherence
Approved font usage
Logo placement standards
Brand voice consistency

Performance Optimization

AI optimizes creatives based on performance data:

# Performance-Driven Optimization
if creative.ctr < campaign.average_ctr:
    agent.suggest_improvements([
        "Try brighter colors for better attention",
        "Shorten headline for mobile readability", 
        "Test video format for higher engagement"
    ])

if creative.conversion_rate > campaign.top_performers:
    agent.create_variants([
        "Similar style for other products",
        "Seasonal variations of successful design",
        "Cross-format adaptations"
    ])

Dynamic Personalization

Code mode enables real-time creative adaptation:

// Dynamic Creative Logic
const personalizeCreative = (user, context) => {
  const creative = baseTemplate.clone();
  
  // Location-based personalization
  if (user.location.weather === 'cold') {
    creative.headline = "Warm Up with Hot Coffee";
    creative.image = warmCoffeeImage;
  }
  
  // Time-based personalization  
  if (context.hour < 10) {
    creative.offer = "Morning Special: 20% Off";
  }
  
  // Behavioral personalization
  if (user.previousPurchases.includes('premium')) {
    creative.product = premiumBlend;
  }
  
  return creative;
};

Integration Workflows

Workflow 1: Manifest Mode Integration

Natural Language Request

"Create display creatives for our holiday sale"

Creative Agent Processing

🤖 Creative Agent (Manifest Mode):
• Analyzing brand guidelines ✓
• Generating asset manifest...
  - Hero image: Holiday-themed banner (1200x628)
  - Headline: "Holiday Sale - 50% Off"
  - CTA: "Shop Now"  
  - Logo: Brand logo overlay
  - Colors: Brand color palette

System Integration

🔄 Integration Process:
Manifest → CreateCreativeInput conversion
Call existing creative/create tool
Assets generated via AdCP publishers
Creative ready for campaign assignment

Result

✅ Creative "Holiday Sale 2024" created with 4 AI-generated assets
📦 Assets optimized for display advertising
🎯 Ready for campaign assignment

Workflow 2: Code Mode Integration

Dynamic Creative Request

"Create a dynamic video creative that personalizes based on user location"

Code Generation

🤖 Creative Agent (Code Mode):
// Generated executable creative code
const DynamicVideoCreative = {
  template: 'video_personalization_v1',
  
  personalization: {
    location: true,
    weather: true,
    timeOfDay: true
  },
  
  render: (user, context) => {
    const video = baseVideo.clone();
    video.overlayText = `${user.city} Special Offer`;
    
    if (context.weather.temp < 50) {
      video.product = 'winter_blend';
    }
    
    return video;
  }
};

Deployment

🚀 Deployment Process:
Code registered with AdCP publishers
Real-time inference endpoints created
Creative record created with code reference
Dynamic creative live on publisher network

Real-Time Operation

🌍 Dynamic Creative Active:
• Personalizes for each viewer location
• Weather-based content switching  
• Real-time performance optimization
• Campaign-ready with dynamic capabilities

Enhanced Creative Tools (Future Integration)

When creative agents are integrated with our MCP orchestration + REST architecture, these tools will be enhanced:

creative/build_creative

Conversational Generation

Iterative creative development
Natural language refinement
Brand guideline integration
Multi-format output

"Build a creative with HTML snippet for our coffee brand"

Integration: Works with existing MCP orchestration layer

creative/manage_library

AI-Powered Management

Auto-tag creatives by content
Performance pattern analysis
Optimization recommendations
Creative lifecycle management

"Analyze my creative library performance"

Technical Implementation

API Extensions

Enhanced creative/create
New Agent Methods
Brand Guidelines

// Enhanced with creative agent generation (MCP orchestration)
interface CreateCreativeInput {
  creativeName: string;
  
  // Current MCP orchestration approach
  format: {
    type: 'adcp' | 'publisher' | 'creative_agent';
    formatId: string;
  };
  content?: {
    htmlSnippet?: string;
    javascriptTag?: string;
    vastTag?: string;
    assetIds?: string[];  // References to REST-uploaded assets
    mediaUrl?: string;
  };
  
  // NEW: Creative agent generation via MCP
  generateWithAgent?: {
    mode: 'manifest' | 'code';
    prompt: string;
    brandGuidelines?: BrandGuidelines;
    targetFormats?: CreativeFormat[];
    optimizationGoals?: OptimizationGoal[];
  };
  
  advertiserDomains: string[];
  assemblyMethod: 'publisher' | 'creative_agent' | 'pre_assembled';
}

class Scope3ApiClient {
  // Creative agent integration
  async generateCreativeWithAgent(
    apiKey: string,
    request: CreativeAgentRequest
  ): Promise<CreativeAgentResponse>
  
  async buildCreativeConversational(
    apiKey: string,
    sessionId: string,
    message: string
  ): Promise<ConversationalResponse>
  
  async deployDynamicCreative(
    apiKey: string,
    creativeCode: string,
    publisherEndpoints: string[]
  ): Promise<DeploymentResult>
}

interface BrandGuidelines {
  logoUsage: {
    placement: string[];
    minSize: number;
    clearSpace: number;
  };
  colorPalette: {
    primary: string;
    secondary: string[];
    restrictions: string[];
  };
  typography: {
    headlines: string;
    body: string;
    restrictions: string[];
  };
  messaging: {
    tone: string;
    voice: string;
    restrictions: string[];
  };
}

Usage Examples

Example 1: E-commerce Creative Generation

User: "Create product showcase creatives for our electronics store"

Agent: "I'll create a product showcase creative package. What format do you need?"

User: "HTML snippets for display banners targeting tech enthusiasts"

Agent: "Perfect! Generating tech-focused HTML creatives..."

Result:
🎨 Creative Package: "Tech Showcase Q4"
📱 HTML Creative with smartphone hero imagery
🎧 HTML Creative with headphones product focus
📊 Format: publisher/display_banner with pre_assembled method
🎯 Content: HTML snippets ready for ad server deployment

Example 2: Seasonal Campaign Automation

User: "Set up automated seasonal creatives for our coffee shop"

Agent: "I'll create dynamic seasonal creatives. What format and assembly method?"

User: "Creative agent format with dynamic code for weather personalization"

Agent: "Deploying seasonal automation with weather triggers..."

Result:
☀️ Summer: Dynamic HTML with iced coffee focus, bright colors
🍂 Fall: Dynamic content with warm drinks, cozy imagery
❄️ Winter: Dynamic messaging for hot beverages, comfort themes
🌸 Spring: Dynamic creative with fresh start, renewal messaging
🌤️ Format: creative_agent/dynamic_seasonal with real-time personalization

Example 3: A/B Testing Automation

User: "Generate A/B test variants for our best-performing creative"

Agent: "I'll analyze your top creative and generate variants. Which elements to test?"

User: "Headlines, colors, and call-to-action buttons"

Agent: "Creating systematic A/B test variants..."

Result:
🎨 Original Creative (Control)
📝 Variant A: Different headline approach
🎨 Variant B: Alternative color scheme  
🔲 Variant C: New CTA button style
📊 A/B test tracking configured
⚡ Automatic winner selection enabled

Benefits for Users

Advertisers

Faster Creative Development

AI generates assets in minutes
Brand consistency automatically maintained
Performance optimization built-in
Scale creative production efficiently

Cost Reduction

Less manual creative production
Automated variant generation
Performance-driven improvements
Reduced agency dependency

Campaign Managers

Natural Language Interface

“Create banner ads for spring sale”
Conversational creative refinement
Automatic campaign assignment
Performance insights and recommendations

A/B Testing Automation

Automatic variant generation
Performance comparison tracking
Winner selection and scaling
Continuous optimization loops

Developers

Seamless Integration

Works with existing creative tools
Backward compatibility maintained
AdCP publisher compatibility
Extensible architecture

Dynamic Capabilities

Real-time personalization code
Interactive creative elements
Performance monitoring built-in
Multi-publisher deployment

Migration Timeline

Phase 1: Foundation (Available Now)

Manual creative management fully functional
AdCP-aligned Creative/Asset hierarchy
Human-readable APIs ready for AI integration
Pass-through architecture prepared

Phase 2: Manifest Mode (Coming Soon)

AI-generated static assets
Brand guideline integration
Conversational creative development
Enhanced creative/create tool

Phase 3: Code Mode (Future)

Dynamic creative generation
Real-time personalization
Interactive creative elements
Full AdCP publisher integration

Phase 4: Advanced AI (Future)

Automated A/B testing
Performance optimization
Creative library management
Predictive creative recommendations

Current Status: Creative agents integration is in development. All existing creative management tools work fully without creative agents.

Ready to use creative management today? Start with the main quickstart guide to create and manage creatives using our current tools.

Overview

Features

Object Guides

Optimization

Integrations

Reporting & Analytics

Release Notes

What are Creative Agents?

Manifest Mode

Code Mode

Integration Architecture

Creative Agent Capabilities

Conversational Creative Generation

Advanced AI Features

Integration Workflows

Workflow 1: Manifest Mode Integration

Workflow 2: Code Mode Integration

Enhanced Creative Tools (Future Integration)

creative/build_creative

creative/manage_library

Technical Implementation

API Extensions

Usage Examples

Example 1: E-commerce Creative Generation

Example 2: Seasonal Campaign Automation

Example 3: A/B Testing Automation

Benefits for Users

Advertisers

Campaign Managers

Developers

Migration Timeline

Overview

Features

Object Guides

Optimization

Integrations

Reporting & Analytics

Release Notes

​What are Creative Agents?

Manifest Mode

Code Mode

​Integration Architecture

​Creative Agent Capabilities

​Conversational Creative Generation

​Advanced AI Features

​Integration Workflows

​Workflow 1: Manifest Mode Integration

​Workflow 2: Code Mode Integration

​Enhanced Creative Tools (Future Integration)

creative/build_creative

creative/manage_library

​Technical Implementation

​API Extensions

​Usage Examples

​Example 1: E-commerce Creative Generation

​Example 2: Seasonal Campaign Automation

​Example 3: A/B Testing Automation

​Benefits for Users

Advertisers

Campaign Managers

Developers

​Migration Timeline

What are Creative Agents?

Integration Architecture

Creative Agent Capabilities

Conversational Creative Generation

Advanced AI Features

Integration Workflows

Workflow 1: Manifest Mode Integration

Workflow 2: Code Mode Integration

Enhanced Creative Tools (Future Integration)

Technical Implementation

API Extensions

Usage Examples

Example 1: E-commerce Creative Generation

Example 2: Seasonal Campaign Automation

Example 3: A/B Testing Automation

Benefits for Users

Migration Timeline