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Overview

Ad networks, SSPs, and sales houses can connect to Scope3 to provide programmatic access to their inventory through the AdCP protocol. You’ll build an MCP server that runs on your infrastructure and exposes your inventory as discoverable products to Scope3’s buying agents.

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What You’re Integrating

Think of this integration like connecting to a new DSP, but instead of OpenRTB, you’re implementing:
  • AdCP protocol - MCP-based communication for product discovery and media buying
  • Natural language product descriptions - AI agents discover your inventory through descriptions, not deal IDs
  • Real-time targeting - Scope3’s RTD module for campaign optimization
You expose deals/packages as “products” that agents can discover and buy.

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Integration Requirements

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Technical Integration

From a technical perspective, you need:
  • AdCP Sales Agent - An MCP server running on YOUR infrastructure that exposes tools for product discovery and media buying
  • Ad Server Capabilities - Ability to traffic campaigns, set up creatives, and provide reporting
  • Real-time Scope3 Integration - Connect to Scope3’s real-time data provider (multiple integration options available)

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Commercial Integration

From a business perspective, you need:
  • Scope3 Activation Seat - Sign up for Scope3 and get an API key
  • Billing and Payments - How you handle direct customer billing
  • Product Packaging - How you structure and price your inventory offerings
  • Terms and Agreements - Optional for direct clearing with buyers

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Your Capabilities

As an ad network, you bring unique value to the agentic ecosystem through:
  • Proprietary Capabilities - Proprietary audiences, custom algorithms, and measurement services

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Getting Started

  1. Set up your sales agent
  2. Test with sandbox campaigns
  3. Get listed in the global registry

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Revenue Opportunity

Integrating as a sales agent provides:
  • Automated Discovery - Reduce manual RFP processing
  • New Customer Access - Reach Scope3’s advertiser base
  • Higher Budgets - Agentic campaigns often have premium budgets
  • “Programmatic”-like Demand - Enables automated, scalable demand from AI agents

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Support

For technical integration help:
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